Archive for January, 2008

Jan 31 2008

What is the Matt Wardman Daily Roundup Podcast?

Published by admin under Announcements, Audio, Uncategorized

The Daily Roundup is a “First Edition” roundup of news from the British and International press, media and the occasional blog:

  • It is produced as a roundup article and short - roughly 4-5 minutes - podcast.
  • We aim that the cast and article are published in the early hours to ensure that we are the first source checked by bloggers and opinion formers.
  • The written roundup appears at the Wardman Wire, and on the dedicated Politics Daily website.
  • The podcast feed is here.

Daily Roundup Players

There are also widgets available to put a “Daily Roundup” player in the sidebar of your blog or website. There are two advantages:

  • The short audio programme gives your visitors new content every day - which is especially useful if you do not post daily (or if you are taking a break) as it keeps them coming back.
  • Your blog becomes more “sticky”. Visitors will tend to stay for the 4 minutes or so length of the programme, even if they are reading other blogs in different windows, as leaving your site will cut the roundup short. The length is long enough to give time for visitors to read down your site, but short enough to prevent them becoming bored.

The two versions are below:

Single Edition

 

Read Roundup

 

Multi-Edition Player

 

Read Roundup

 

Wrapping Up

If you would like to place one of these on your website, then please email me at mattwardman AT gmail DOT com.

No responses yet

Jan 30 2008

Write in Sociologese to stop your case getting across: Bad Blogging Ideas

Published by admin under Blog School, Tech Tips

q-photo-rosetta-stone

When I read the first three paragraphs of this post by Lonergrrl, highlighted by Natalie in this week’s Britblog Roundup:

Stop telling me the body is nothing more than a ‘text’, merely ‘discursive’, nothing concrete, but fragmented, ‘engaged in performativity’.

What is that all about?
How is that helping?
What revolutionary purpose does it serve?

These insights of yours are purported to be groundbreaking, radical, cutting edge, liberating because they break down

‘binaries’,
‘dichotomies’,
‘totalities’,
all ‘essential’ and ‘universal’ notions.

I decided that it was an ancient manuscript written in some foreign language, that would perhaps be understandable after I purchased a copy of the Gale Sociology Thesaurus.

The Gale Sociology Thesaurus is a subset of the master Gale Social Science Thesaurus in the narrower domain of the practice of sociology and the study of complex human societies, social groups (from families to nations), and the institutions, processes, movements, issues, and behavior related to those groupings. It includes subfields and methods of sociology (e.g., political sociology). Also provides are terms for social arrangements like slavery, intergroup relations, and concubinage.

I hoped that the thesaurus would function as a modern Rosetta Stone, and perhaps contain the same material written in English.

In fact the article turns out to be written in the sub-dialect of “sociologese” known as “radical feminist“, and is a reply to postmodernism from this viewpoint.

Continue Reading »

No responses yet

Jan 30 2008

Good Blogging Ideas: Focus on RSS Subscribers - they will come back

RSS subscribers represent visitors who come back to your site repeatedly. I took a look at my statistics last night, and the Wardman Wire main site is up to about 130.

Here are a couple of diagrams from Feedburner relating to the Wardman Wire. RSS subscribers tend to build over extended periods of time - the Devil, for example, who has been blogging for 3 years or so, currently has just under 700 subscribers.

This is the gradual buildup:

20080129-rss-subscrbers-graph

Note that I didn’t implement feedburner until June 2007.

 

Tags: , , , ,

 

Continue Reading »

No responses yet

Jan 29 2008

Milestone: 20,000 unique visitors in one month on the Wardman Wire

Published by admin under Milestones, Number Crunching

The Wardman Wire made an important milestone this afternoon: we just went past 20,000 measured uniques in a month for the first time.

On this occasion, I’m not apologising for posting statistics - since it’s taken 9 months and a lot of work to get to this point.

Figures for the Wardman Wire

These are a couple of screenshots of the display from the “Slimstat-EX” plugin. Firstly, the summary. You can click through for a fuller screenshot illustrating how our traffic profile is rather different (less purely “politico” than most political blogs in the UK).

“Visits” in this screenshot means “Unique visitors” (which is defined as the number of different internet addresses from which people visit during each individual day, summed across the month). “Hits” means page impressions.

20080129-wardman-wire-20000-uniques-summary

And a sorted version showing monthly figures since we started:

20080129-wardman-wire-20000-uniques-by-month

These figures are not filtered for *all* search engines (it would slow the blog down dramatically), which is why I emphasize the “uniques” not the “hits”. The hits figures are likely to be high by perhaps 10-20%. The uniques figures will also be slightly high, but much less so than the hits.

There are two major distortions in these figures. The July 2007 figures went haywire because I posted an 18th birthday interview with Daniel Radcliffe (Harry Potter) at a cricket match. It is now up to 287 comments, which is ludicrous - including one from the man himself.

And the “Hits” (page impressions) figure for December is inflated by perhaps 25,000 over and above the 10-20% I mention above, since I left the “search engine pinger” turned on by mistake while posting 100 or so cartoons to appear on the blog between New Year and the middle of April 2008.

So the real “hits” figures for December 2007 and January 2008 are likely to be around 100,000 to 110,000 in my estimation.

And the UK Edition

The real figure for the uniques for the main site in January is likely to be 18,000 or 19,000, but fortunately there are another 4,300 or so who visited the UK Edition (again - click through for more detail) so it still comes in at rather more than 20,000.

20080129-wardman-wire-uk-uniques-by-month

Before anyone asks, I have not got the foggiest idea why a search for “development For sweater opportunity building” should land on my site, unless it was a visit from Gyles Brandreth.

Wrapping Up

OK - enough statistical self-abuse. Back to politics.

Did you realise that Mr Darling’s Capital Gains Tax reforms have abolished the indexation allowance for CGT (so you will be taxed on the increase in cash - not real - value of an asset, including if the value has gone down in real terms), and that in fact - like the last budget - they hit the poorer members of society hardest? More on that later when today’s Working Lunch is available online.

Except for the most important thing: a really big thank-you to everyone who has visited, and especially those who have taken the trouble to link to the blog or participate in the debate here. Your presence is very much appreciated, especially if you disagree with what has been written and help generate a wider debate. A wider debate is a worthwhile reason for putting hundreds of hours into building a blog.

No responses yet

Jan 25 2008

Daily Roundup: Which stories are people interested in.

I have a script installed on the Wardman Wire which allows me to count which links are being used to leave the site. It doesn’t get used on everything, but when I need to monitor how popular links are, it allows me to do so easily. A good example where I use the script is in keeping track of how many people of clicking on “sponsor” adverts. These counts were reset at New Year.

20080124-wardman-wire-outclicks

The “76″ is the average (mean) since I installed the script several months ago - the figure is much lower than the current figures as I didn’t start using the facility widely until January.

How does it work?

It works in the usual way for such scripts - by doing a “bounce” via a location that records the click in a file, and the counts can be viewed in a web browser. The one I use is called Click Manager (this link is redirected so I will know how many of you go to look), and has been around for a few years.

Until the time of writing of this article, there have been 319 “out-clicks” today (Ok - yesterday - when this article was written), mainly from the Daily Roundup.

The counts get reset every month.

So what is Popular in the Roundup on Thursday 24th January?

I’m not going to look at this in detail article by article, but these were the statistics from today’s roundup. This is a straight (rather crude) dump of the links. They are not in the same order as the article, because the Link Index Number is assigned when the link is first clicked. 437 links which bounce through the script have been clicked since New Year.

These are the numbers from today’s roundup:

The three fields are: Link Index Number, Link itself, Number of Clicks.

422 http://commentisfree.guardian.co.uk/larry_elliott/2008/01/the_fed_moves_but_is_it_too_la.html 21
423 http://commentisfree.guardian.co.uk/dan_kennedy/2008/01/googling_the_new_york_times.html 21
424 http://news.bbc.co.uk/1/hi/uk_politics/7206137.stm 20
425 http://www.guardian.co.uk/business/2008/jan/24/housingmarket.jsainsbury 20
426 http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=510054 16
427 http://www.nytimes.com/2008/01/24/sports/othersports/24mask.html?_r=1& 16
428 http://www.timesonline.co.uk/tol/news/world/middle_east/article3238615.ece 22
429 http://www.timesonline.co.uk/tol/news/uk/health/article3238697.ece 21
430 http://business.timesonline.co.uk/tol/business/money/tax/article3241475.ece 22
431 http://www.economist.com/obituary/displaystory.cfm?story_id=10530041 20
432 http://news.bbc.co.uk/1/hi/scotland/7205623.stm 21
433 http://www.bbc.co.uk/mediaselector/check/player/nol/newsid_7170000/newsid_7171300?redirect=7171353.stm 16
434 http://news.bbc.co.uk/1/hi/england/bradford/7204543.stm 21
435 http://www.bbc.co.uk/mediaselector/check/player/nol/newsid_7170000/newsid_7171300?redirect=7171353.stm&news=1&nbwm=1&nbram=1&bbwm=1&bbram=1 3
436 http://www.nytimes.com/2008/01/24/sports/othersports/24mask.html?_r=1&hp&oref=slogin 4
437 http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=510054&in_page_id=1770 5

And the Conclusions?

The one conclusion that jumps out is the clear unpopularity of the last three stories in the list. People were not interested in:

435: The BBC report about blogging in Wales. It is an older link, so perhaps you have all seen it.
436: Olympic teams and the Smog in Beijing.
437: George Soros’ opinion of our prospects for recession.

And what about Wednesday 23rd January?

Yesterday there was a contrast. Here is the list of links:

The three fields are: Link Index Number, Link itself, Number of Clicks.

400 http://commentisfree.guardian.co.uk/richard_adams/2008/01/slasher_flick.html 17
401 http://news.independent.co.uk/uk/legal/article3362252.ece 36
402 http://blogs.telegraph.co.uk/politics/brassneck/jan08/red_blue_swing_boroughs_of_london.htm 17
403 http://www.timesonline.co.uk/tol/comment/columnists/magnus_linklater/article3234441.ece 17
404 http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/article3204370.ece 19
405 http://news.bbc.co.uk/1/hi/uk_politics/7203740.stm 18
406 http://news.bbc.co.uk/1/hi/uk_politics/7203421.stm 18
407 http://www.ft.com/cms/s/0/b5e4c196-c938-11dc-9807-000077b07658.html?nclick_check=1 18
408 http://www.guardian.co.uk/international/story/0,,2245036,00.html 2
409 http://education.guardian.co.uk/higher/news/story/0,,2245216,00.html 2
410 http://www.guardian.co.uk/business/2008/jan/23/marketturmoil.interestrates2 9
411 http://news.independent.co.uk/business/news/article3359122.ece 9
412 http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=509693&in_page_id=1770 2
413 http://news.sky.com/skynews/picture_gallery/0,,91221-1301614,00.html 2
414 http://business.timesonline.co.uk/tol/business/economics/article3229659.ece 9
415 http://news.bbc.co.uk/1/hi/scotland/7202105.stm 9
416 http://news.bbc.co.uk/1/hi/wales/7202364.stm 9
417 http://news.bbc.co.uk/1/hi/wales/7202600.stm 9
418 http://www.guardian.co.uk/international/story/0 8
419 http://education.guardian.co.uk/higher/news/story/0 7
420 http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=509693 7
421 http://news.sky.com/skynews/picture_gallery/0 7

And the Conclusions?

Two facts stand out:

Firstly, one story - number 401 - was twice as popular as anything else. This was an obscure legal story buried in the Independent about the current negotiations for fees for lawyers. Frankly, I don’t understand why that was the popular one (except that bloggers are either lawyers, jealous of lawyers, pitiers lawyers, or money-grubbing nerds). Or perhaps M’Learned Friends from Mr Usmanov’s lawyers Schillings were reading.

Secondly, these figures divide into two plateaus:

  • 400-407 inclusive had - 8 stories - had a total of 160 clickthroughs. 20 each.
  • 408-421 inclusive - 14 stories - had a total of 87 clickthroughs. Just over 6 each.

That is a dramatic difference, and it is due to my breaking of the article into an excerpt and a continuation. The excerpt appears on the front page, and readers are required to click to read the rest of the article. That implies that a roundup should comprise a slightly smaller number of news articles (which saves time anyway), and that (at least for this type of article) it should not be split.

Finally, a number of articles were not popular at all:

  • 408: Congo conflict causes 45,000 deaths a month: study
  • 409: Top universities fail to spend £3m set aside to attract poorer students
  • 412: Amazing photos from Nasa probe reveal mystery figure on Red Planet
  • 413: Consultancy Deloitte has predicted the big technology talking points for 2008.

I cannot see a pattern here. Any suggestions?

Wrapping Up

These are my statistics - do you have any comments or comparisons?

 

No responses yet

Jan 24 2008

Independent Website Update: Some Numbers

To update my earlier notes about the Independent Newspaper’s web redesign having broken all the hyperlinks to it on my site - including the ones from yesterday morning that sent them 50 visitors.

Having checked, I have sent the Independent something like 400-500 visitors in the last 2 weeks or so - just on links that I am monitoring. And we are only a C+ list blog on a good day.

Heaven knows how much traffic they get from the likes of Political Betting, and the other sites with 8-10 times our unique visitors. Mike Smithson’s post there yesterday based around a link to the Indy had 364 comments on it, and he gets around 50,000 page views a day - compared to our 4,000-7,000.

This is seriously not clever. Not preserving permalinks (i.e., web addresses of articles) like this is the most effective way to - how do I put this strongly enough to get the point over - fuck your own website, short of deleting it altogether.

Among other things,

  • It costs traffic.
  • It costs Technorati rank (even though some people don’t care about it - I am not amongst them).
  • And it costs Google backlinks (so searches go to blank places until Google deletes the link.

Broken permalinks happen to nearly blogger who moves from the Blogspot service to their own domain, and for bloggers it normally takes between 3 and 6 months of promotion to get back to where they were before in profile.

Come on Indy. Get your arse in gear and sort this out by Monday. The Times gets it right.

I would make a comment on the new Not the Spectator Coffee House Blog, but the whole site is down.

There won’t be any more links in my roundups until I know what you are doing.

Chicken Yoghurt has also covered this.

No responses yet

Jan 24 2008

Independent Newspaper breaks all permalinks?

Published by admin under Political Blogging

I really, REALLY, REALLY hope I’m wrong, but it looks as though the redesign of the Indy website has broken all the links to News Articles.

About 20 links I’ve put in in the last 7 days no longer work.

If they have done that without redirecting, they will probably be dropped from the roundup.

Please could others blog about this - it is serious.

Links to columns appear to still work.

 

No responses yet

Jan 23 2008

The Daily Roundup Podcast - History and Plans

Published by admin under Political Blogging

politics-daily-144I promised to post a few more detailed thoughts about the Daily Roundup was going.

Why a roundup?

My aims with doing a daily audio roundup are these:

  • To experiment with internet audio programmes again - I was in on the early days of podcasting back in 2004.
  • To provide a service in a niche that nobody else is currently addressing.
  • I think that UK political blogs need to find some sources of revenue, in order to allow the time and resources to be put in to compete with the Mainstream Media bloggers who have come onto the scene in the last 18 months. I want to see if I can build enough of an audience to (eventually - probably very eventually) create a sponsored programme. The “magic number” for serious sponsorship is (apparently) 10,000 listeners - which looks frightening at first glance; we shall see.

I am already experimenting with a written roundup article, which provides a readily available set of notes - so that I am able to use the material twice.

Why a Daily Podcast?

A short daily programme works on a quicker “heartbeat” than a weekly show. That - in itself - is a strong differentiating factor, as few (any?) UK podcasters have attempted to maintain a daily frequency.

It is also possible to build (or find out that I can’t build) a reasonable audience in a shorter time.

As a final point, that 10,000 listeners I mentioned above can be seen as a weekly or monthly figure - which looks a little bit more achievable if it is divided by 6 (for 6 shows in a week) or 25 (for 25 shows in a month).

Continue Reading »

No responses yet

Jan 20 2008

Podcast Feed for the Matt Wardman Daily News Roundup

Published by admin under Audio, Political Blogging

This afternoon I have been following up on a comment from Mike Power on Friday:

Can’t seem to find an RSS feed for the podcasts. (To subscribe to iTunes)

Can you help?

I’ve now set up a podcast feed (for the trial) on Odeo, which - incidentally - was the first podcasting service out of the gate back in early 2005 when podcasting came onto the radar.

Note that these feeds are likely to move if I continue the podcast beyond a few weeks, but for the moment I am aiming to do 6 episodes per week (and the occasional Sunday bonus).

Address for Podcast Details on Odeo:

odeo.com/channel/697553/view

Podcast RSS Feed on Odeo:

odeo.com/channel/697553/rss.xml

Podcast Address on iTunes:

itpc://odeo.com/channel/697553/rss.xml

M3U Playlist file:

odeo.com/channel/697553/playlist.m3u

No responses yet

Jan 18 2008

2008 will be more vigorous for political blogs: Straws in the Wind

Published by admin under Political Blogging

Looking around, I see that competition in the political blog world in the UK is starting to hot up, which must be a good thing after a not very innovative 2007 - when relatively little progress was made in the world of independent political blogging.

In support of that statement, remember that the UK independent Political Blog “A-List” (which consists, more or less, of Iain Dale, Guido, Slugger, Political Betting, UK Polling Report and Conservative Home) did not change from Autumn 2006 to Autumn 2007.

How was that possible in such a volatile world as the blogosphere?

There was more disturbance among lower profile blogs, with new arrivals such as Our Kingdom and Ordovicius, and Liberal Conspiracy. I expect all of these to make significant progress in 2008.

It would take a full article to develop this theme, but here are some straws in the wind pointing towards a more competitive environment:

  • A plethora of new roundups, including a new one I found today from Tony Sharp called “Six of the Best“. It’s actually a daily feature.
  • In addition to things I am doing, there are now new politics podcasts Wolverhampton Politics and Realpolitik.
  • The talk about an overhaul of Labour Home. We need vigorous grassroots politics in all parts of the spectrum.
  • The new Centre Right newswire / magazine from Conservative Home.
  • Many people adding new angles and features to their blogs. This goes from Iain Dale adding a roundup (Daley Dozen), many more guest bloggers and a political performance index to the Diary via Garbo adding some opinion content to The Poliblogs to Tony Sharp adding his own roundup as discussed above.

A key question is whether political bloggers will be competing for a larger share of cake, or seeking to enlarge the cake by drawing in a “non-politico” reader base. Whether we manage to reaching the general public - as opposed to the specific public - is in our own hands.

 

One response so far

Next »