Sep 20 2008
Is Order-Order.com worth £1m? A tangential question - in the short term
I didn’t get into the arguments about whether leading blogs were worth £1m after Labour Home was sold for £50k.
As a note to those on the Blogger platform - the question is tangential in the short term since the 2 key leading blogs (Dale, Fawkes) are on Blogger, and the Blogger terms of use include this clause:
7. No Resale of the Service. Unless expressly authorised in writing by Google, you agree not to reproduce, duplicate, copy, sell, trade, resell or exploit for any commercial purposes (a) any portion of the Service, (b) use of the Service or (c) access to the Service.
Clearly they aren’t so stringent as to go after people with advertising, however I don’t think people will get away with selling anything as an asset.
The solution to that is to move it to Wordpress and take the short term (usually 3-6 month) hit in traffic and profile. That can be very painful, as Unity can testify (and many others).
And that is all a very good reason why being on Blogger is a bad long term idea, unless you are aware of the tradeoffs (and Guido is on the ball enough that he probably is).
I suppose that blog revenues can be securitised - maybe they will be part of the flight to safety.
[tags]Guido Fawkes, labourhome sale, ministry of truth, order order[/tags]
Watch this space. You may have noticed that I took contol of my DNS over a year ago.
Incidentally, just to remind you, I pointed out that on the basis of the price LabourHome went at, Order-Order.com would be worth £1m plus. Not that I wanted a million for it.
All noted - yes I did notice.
Thanks for the comment, Guido.
Matt